Here’s a list of Google’s dos and donts (mostly donts):
https://www.google.com/adsense/policies

I will explain some of them myself, to make it easier for you to understand.

IMPORTANT: ALWAYS FOLLOW THESE POLICIES! DISOBEYING THEM WILL LEAD TO ACCOUNT BEING DISABLED! FOLLOW ALL THE RULES NOTED ON THE LINK ABOVE!!!

  • Code modification - paste your code EXACTLY as you got it from your account. Inside your account, you can play with various sizes, colors, types of ads, and you don’t have anything to do on the code. Just paste it.
  • Incentives - When you had placed your ads, you must leave them alone. No “CLICK HERE” , “you are supporting this site a lot by clicking on these links” or similar text is allowed. However, feel free to place text like “Sponsored links”, “Ads” or similar. Remember, visitor must click on an ad because he/she is interested in it.
  • Content - this is where Google is also picky. The advertisers don’t want their ads on gambiling or adult site. Also, strictly prohibited are so called MFA (Made For AdSense) sites, which have more ads then content.
  • Prohibited clicks - refer to section “Definition of Invalid Clicks”. There are people who create programs that click on ads, or who click on own ads themselves. Don’t do that. Don’t sink so much. Gaining huge revenue within the rules is easy!

These are some necessary steps that need to be done if you want your AdSense account to “survive”. I won’t mention those about clicking your own ads and making others to click - isn’t it obvious by now?

  1. High CTR - normal CTR is about 2-8%. Anything lower than that means that there’s plenty of room for imporvement on your ads! Keep reading. Anything higher than that (especially over 10%) might red-flag your account, and cause Google’s Engineers to pay closer attention on your account. And you do NOT want that.
  2. Location - perhaps you didn’t know, but Google is internet Giant.They have their own tracking systems that can track the IP to the smallest village of Congo
  3. Hit & run - hmmm, isn’t it obvious? I think, and Google thinks so too I beleive, that user won’t get on your page and click on ad? Instead, he/she will first closly look at its content, and than (maybe) click on an ad.
  4. Unexisting user - you think Google’s monitoring your account only. You are not right. Why would someone click only on your ad, and the not on the other ads on other sites?

This list is unofficial, because Google (will) never reveal tehniques it uses to detect invalid clicks.


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